New Arrivals

Alleyoop streetwear and sneaker shop

The "carefully selected" slogan stands for our longstanding passion to present a handpicked assortment of fashion for men and women.

Founded in 1996 in Augsburg and firmly established in 2007, we understand ourselves today as a shop for Streetwear and Sneaker. In our online shop you will find some extraordinary and rare running, retro, skate and basketball shoes. Furthermore, we focus on a fine selection of current womens- and menswear such as Tees, Sweaters, Jackets, Caps and more Accessoires.

Therefore, manufacturers such as Stüssy, Huf, Puma, KangaROOS, Converse, Undefeated, Chinatown Market, X-Large, Daily Paper, Rone, Jason Markk, 47 Brand, Obey and many others are fitting perfectly in our company philosophy.

Carefully selected also means for us not to stand still at any time.

We are constantly working to expand our high-quality brand portfolio to offer our customers the latest streetwear and sneaker fashion.


Belong to our exclusive customers and benefit from special promotions and offers. Our welcome gift, in the form of a 5% discount voucher, you receive directly after the registration.


Incredibly Responsive

Neighborhood is completely responsive. And when we say responsive, we mean it won’t only work on mobile devices; it’ll look damn good!

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Dynamic Blog

create an interactive two-way communication platform to provide official information on your store news, upcoming products, promotions, and get customers’ feedback

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Superior Typography

Neighborhood includes pro Font Deck support. Or you can choose from 600+ Google Web fonts & control the colour, background & patten.

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