Puma is based in Herzogenaurach and was founded in 1948 by Rudolf Dassler. In addition to Nike and Adidas, Puma is one of the world's largest sporting goods manufacturers. In addition to pure sports articles, fashion and lifestyle products have been increasingly used for several years. In the sneaker area, among the models Basket, Suede, Clyde and Ignite Evoknit are the most popular. Regular limited collaborations with Careaux, Stampd, Diamond Supply or BAPE will make the sneaker heart beat faster. A worldwide huge sugsess was the 2015 released Puma x Rihanna Creeper Release, which a year later was voted the sneaker of the year. For the future, The Weeknd will be the new so-called ambassador for the german brand.
