Stussy

Stussy

Stüssy was founded in the late 1980s by Shawn Stussy in Laguna Beach, California. In the beginning, Shawn tagged his surname on handmade surfboards. A little later he began to use the logo on t-shirts, pants and caps and sold them out of his car. A few years later Frank Sinatra Jr. joined as a partner. Together they opened a boutique in SoHo, New York and expanded to Europe. The roots of Stussy lie in Surfsport and the typical Californian lifestyle. Stussy is also popular in subcultures such as skateboarding, as well as the hip hop, punk and sneaker scene. Stüssy is then, as now, sold worldwide only in selected shops and designer boutiques.