Founded in 2003 by Ben and Bobby Hundreds in Los Angeles, The Hundreds first launched an online magazine and a small streetwear collection. Then came extraordinary stores in Hollywood and New York. Inspired by the lifestyle and culture of LA as well as by skateboarders, surfers, punks and the rap scene of southern California. The great success of The Hundred's blog and the personal character that is reflected in the clothes brought the brothers an enormous fan base and a worldwide community.
