Marquis M. Converse founded the Converse company in Massachusetts in 1908. In 1917, Converse launched the All Star. A basketball shoe that was an absolute pioneer at the time for everything that was yet to come. A few years later, the shoe received a signature from basketball legend Chuck Taylor. The title "Chucks" was born, which this shoe model still bears today. The Chuck Taylor All Star remains one of the most successful shoes of all time. Today, Converse is part of the sports manufacturer Nike.