Founded in 2003 by Ben and Bobby Hundreds in Los Angeles, The Hundreds started with an online magazine and a small streetwear collection. Then came extraordinary stores in Hollywood and New York. The guys are inspired by the lifestyle and culture of LA, as well as by skateboarders, surfers, punks, and the rap scene of Southern California. The great success of The Hundreds blog and the personal character reflected in the clothing earned the brothers an enormous fanbase and a worldwide community.