puma

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The company Puma, based in Herzogenaurach, was founded in 1948 by Rudolf Dassler. Along with Nike and Adidas, Puma is one of the world's largest sporting goods manufacturers. In addition to pure sporting goods, the company has increasingly focused on fashion and lifestyle products in recent years. In the sneaker sector, the Basket, Suede, Clyde and Ignite Evoknit models are among the most popular. Regular limited collaborations with Careaux, Stampd, Diamond Supply or BAPE make sneaker hearts beat faster. In 2015, the Puma x Rihanna Creeper Release achieved great global success, and was named Sneaker of the Year a year later. For the future, The Weeknd has been brought on board as an ambassador.

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